“Cervecería Allende” ventures into European and North American markets
“Allende Brewery” started operating in México eighteen months ago, and is currently exporting its products to eight states in the US, Belgium and Spain, with a vision to reach more international markets and doubling its production during this year.
“Our factory located in San Miguel de Allende, started operations in August 2015, and today we already have presence in New York, Illinois, Washington, Massachusetts and just two months ago, Allende beer entered European markets such as Belgium and Spain. Both national and foreign consumers are looking for high quality products, different and original flavors. Therefore, we decided to introduce our product into these potentially strong markets,” said Rodrigo Moncada, Allende Brewery CEO.
— Cervecería Allende (@cervezaallende) 20 de enero de 2017
According to company data, the initial production was projected to reach 60,000 bottles, but demand dramatically increased this year, doubling their forecasts.
The Mexican Beer Association pointed out that, beer exportations from Mexico to the United States has increased by 23% in the last 5 years.
“In Mexico we trade through wholesalers such as La Europea and Soriana with 65 and 114 points of sale respectively nationwide. We also have exclusive distribution for restaurants and stores in cities such as San Miguel de Allende, Mexico City, Aguascalientes, Cancún (Mayan Riviera), Monterrey, Querétaro, Ciudad Obregón, Guadalajara and Puebla,” added Moncada.
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By 2017, the brewery is looking forward to export its products to California, Texas and Florida, as well as more European countries, aiming to increase its capacity of distribution, offering high quality craft beers.
“Allende brewery” is developing a pretty smart strategy, doing very well because it is a young people’s company and they have planned an excellent strategy. Its craft beer will able to become one of the most important in the national and international market” said Paz Austin, Director of the Brewing Association of the Mexican Republic.