Published On: Sun, Jul 16th, 2017

Guanajuato to have direct sale of agrofoods in Canada

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Mexico, Jul. 13 (Notimex).- The director general of the Coordination of Foreign Trade Development of the state of Guanajuato (Cofoce, for its acronym), Luis Rojas Ávila, informed that the Mexican state will open its first distribution center for the direct sale of agrofoods in the Canadian market.

During a presentation at the “GO” Business Forum, focused on foreign trade, the local official said they are already working in coordination with ProMexico, the Ministry of Economy, the embassy and the Canadian counterpart.

He added that this is “a very ambitious project, because today we sell to Canadians, but we do it in an indirect way,” and insisted that the agri-food sector “has an enormous potential.”

He said that a Canadian official has already visited Guanajuato and is considering conducting a first pilot test this year, in addition to continuing to work this project for three years, “the intention is that this distribution center can be extended to Montreal and British Columbia”

The pilot test is considered for the Toronto area, and would start with products such as berries, then expanded to others.

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The official also said that the export activity of the state of Guanajuato accounted for more than 21.5 million dollars in 2016 and currently generates more than 176 thousand jobs in the state.

He explained that of the total exports, about 75 percent went to the United States, along with Canada.

Regarding the Business Forum “GO”, which will start next October 5 at the Poliforum León, the official said that it will have more than 900 CEOs of companies with foreign trade operations, executives from the export areas, officials and professionals on related issues.

The objective of the meeting is to promote innovation and the development of new business models through technology, which will address issues such as disruption in business, application of digital marketing and new technologies in business promotion and exportable offer.

The presentation of the event also had the participation of the sector director of Creative Industries ProMéxico, Mariana Larragoiti, and the deputy Alejandra Noemi Reynoso Sánchez, among others.

Source: http://www.notimex.gob.mx/

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