Published On: Thu, Mar 8th, 2018

International Women’s Day 2018 campaign theme: #PressforProgress

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With the World Economic Forum’s 2017 Global Gender Gap Report findings telling us that gender parity is over 200 years away – there has never been a more important time to keep motivated and #PressforProgress. And with global activism for women’s equality fuelled by movements like #MeToo#TimesUp and more – there is a strong global momentum striving for gender parity.

And while we know that gender parity won’t happen overnight, the good news is that across the world women are making positive gains day by day. Plus, there’s indeed a very strong and growing global movement of advocacy, activism and support.

So we can’t be complacent. Now, more than ever, there’s a strong call-to-action to press forward and progress gender parity. A strong call to #PressforProgress. A strong call to motivate and unite friends, colleagues and whole communities to think, act and be gender inclusive.

International Women’s Day is not country, group or organisation specific. The day belongs to all groups collectively everywhere. So together, let’s all be tenacious in accelerating gender parity. Collectively, let’s all Press for Progress.

IWD campaign theme continues all year

March 8 sees the annual IWD campaign theme kick off for the year ahead, although many groups around the world adopt and promote the campaign theme from early in the year. The IWD campaign theme provides a unified direction to guide and galvanize collective action. The campaign theme does not end on International Women’s Day. It’s just the start.

Throughout the year many groups worldwide adopt the IWD campaign theme for further campaign work, gender-focused initiatives, continuing activity and events. A great example of this was in 2017 when the USA Women’s Hockey Team went on to adopt the #BeBoldForChange IWD campaign theme to later rally for equal pay, boycotting the national finals unless a suitable deal was struck. Many fans and further teams supported the campaign.


Click here for more information on International Women’s Day 2018





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