Published On: Sun, Jun 3rd, 2018

Tequila Huani seeks to consolidate its presence in Guanajuato

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“Tequila Huani will increase its production capacity from 1,000 to 4,000 liters per day in 2018”, said company representative Marco Magdaleno Soto. This, with the aim of consolidating its presence in Guanajuato, and subsequently expanding its market range in the country and abroad.

During an interview, he mentioned that currently they distribute the product in Guanajuato, mainly in León, although, they also market both the raw material and the maquila services to other tequila producers.

In this way, he indicated that they are finishing their winery, with a capacity of 8,000 barrels, to promote new projects. The foregoing, despite the fact that the firm has practically finished its installed capacity for a year and a half.

“We are a group of agave producers, and at the beginning the idea was only to defend ourselves from the hoarders, who always set the tone with prices (…) With that idea we built a winery, and with the support of the Federal government we started our own small tequila brand” he recalled.

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In Guanajuato, there are seven municipalities that have the designation of origin of tequila, among them Huanímaro, where Huani tequila is produced.

Magdaleno Soto added that among the clients interested in participating with them in this business venture, there is a brand from Leon, which they already use, as well as firms in the U.S.

“The areas of opportunity in the national market, also start from the shortage of agave in Mexico”, he added.

Faced with this situation, the main brands of tequila in the Republic seek to cover the demand with the production of smaller firms.

“There is not enough mature agave. And, what happens also, is that other products that are not tequila, such as agave syrup or agave inulin, have been added to agave consumption, and its market has grown a lot, especially abroad” he said.

“That, plus the demand for tequila, have caused large companies to consume young agave.”

According to industry specialists, the agave must have a minimum of five and a half years of maturation to achieve a good quality drink.

“In Tequila Huani, it is sought that the product has its exact point of maturation, so that it has the quality now and in the future”, Marco Magdaleno concluded.

Source: elfinanciero.com.mx

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