Published On: Thu, Jul 4th, 2019

For “connoisseurs” only – Prestigious Habano cigar to be launched soon

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An aged Romeo and Julieta Churchill Habano in tubes will be available at all points of sale around the world in the upcoming weeks. These cigars have been aged in Cuba in their original drawer and tube, in perfect condition for ten years.

The making tobacco cigars in a typical farm in Vinales, Cuba

HABANA CUBA (Agencias) – The Churchills vitola, selected for this special production, is one of the most appreciated, recognized and emblematic of the cigar filigree. It is a perfect choice for those who like medium calibers and taste.

Thus, Romeo and Juliet Churchills (47 x 178 mm long) is presented in tubes, in limited quantities and in a single release. With an aging process of 10 years in perfect conditions of conservation, which has allowed them to gain nuances and complexity without losing their initial organoleptic characteristics.

After a natural aging process, the tobacco has evolved to become rounder and more pleasant to the palate, offering a smoke with a very refined flavor, sweet and woody, thanks to years of rest next to the cedar that protects it inside the tube.

This Habano comes in a protective box that covers its original drawer of 25 units, with a double ring, external stick with the legend “Añejados” and with a vitolina in which the concept is explained. On the bottom of the drawer you can check the weaving date of the Habanos. To this is added an additional stamp with the word “Revisado”, since 100% of the drawers have been opened and the totality of the Habanos have been checked individually.

The Romeo and Julieta Churchill Habano “Añejados” (aged) in tubes, a special product from the Cuban tobacco industry Photo: Habanos S.A.

Romeo and Julieta Churchills Añejados will be available at points of sale around the world in the coming weeks.
Corporación Habanos, S.A., founded in 1994, sells internationally the 27 brands of Habanos exclusively, all hand made using long leaves – “Totalmente a Mano con Tripa Larga”.

According to sources close to the company, during 2018 they achieved a turnover of 537 million dollars, representing a growth of 7% over the previous year. “2018 has been, once again, a year of success in the commercialization of Habano,” Inocente Núñez and Luis Sánchez-Harguindey Pardo de Vera, co-presidents of Habanos, S.A., told the specialized press.

They indicated that sales have continued to grow in different markets, both in volume and value, while maintaining the estimated market share of around 70% in volume in the markets where the company’s brands are marketed. Last year, around 450 million Premium cigars (entirely handmade) were sold all over the world.

It is present on the five continents and in more than 150 countries (through its distributors) and more than 90% of global turnover comes from international activity.

Habanos S.A.’s top five markets in terms of sales volume are Spain, China, France, Germany and Cuba. By regions, Europe remains the main consumer of Habanos, with 53% of sales volume, followed by America (18%), Asia Pacific (15%) and Africa and the Middle East (14%).

Leopoldo Cintra González, Commercial Vice President, and José María López Inchaurbe, Development Vice President of the company, consider: “the high quality and exclusivity of the product, together with its unique origin, make Habano a Premium product that is successful all over the world”.

Habanos, S.A. is a Cuban mixed company owned equally by Cubatabaco, a company owned by the Cuban State, and Altadis, a Spanish company owned by the English group Imperial Tobacco Group PLC.

Its corporate purpose is the commercialization of all Cuban tobacco products and other lines related to them, both in Cuba and in the rest of the world, among which the world-famous Habanos stand out.

The San Miguel Times
Newsroom



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