Published On: Wed, Aug 3rd, 2016

Innovative urban center project to be built in León, Guanajuato

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PR Newswire, a global provider of multimedia platforms and news distribution outlet, announced that Sasaki and a|911 selected to master plan mixed use district in one of Mexico’s fastest growing cities using sustainable approaches.

Sasaki and a|911 will be leading an ambitious ecological approach for the creation of a new urban district in León, Mexico the longstanding heart of the Mexican auto industry, to cultivate a more dynamic urban experience for its citizens and visitors. The Cerro Norte plan for the Cerro Gordo and surrounding area of Leòn will set a new standard for responsible, sustainable development in Mexico.

“We were truly impressed by the exhaustive nature of Sasaki – a|911’s design concept. In direct contrast to predominant models of urban development in Mexico that have long-promoted isolated and inward-focused community development, this plan proposes a very different alternative that links industry and education, inspires commercial investment, and invites a civic spirit,” says Victor Reséndiz, Project Development Director, AL-CON. “We also see an opportunity to pioneer leading-edge ecological preservation and restoration—we’re proud to work with this team to capture still latent possibilities for León and the El Bajío region.”


The Cerro Norte Project aims to set a new standard for responsable and sustainable development in Mexico, creating a new master plan for Cerro Gordo area. (Image:

Grupo Al-Con, a León-based real estate, urban development, and operations holding of companies, held an international design competition, inviting 20 teams to submit qualifications, before narrowing to three firms based on their international experience: Arquitectonica, Zaha Hadid, and the Sasaki – a|911 team.


Master Plan of Cerro Norte (Image:


Area of Cerro Gordo, Leon, Guanajuato (Image:

Residences in Cerro Gordo Master Plan (Photo:

Residences in Cerro Gordo Master Plan (Image:


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