Published On: Mon, Aug 29th, 2016

“Marca Guanajuato” local high quality products with an added value

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IRAPUATO, Gto. The Secretariat of Sustainable Economic Development (SDES – Secretaría de Desarrollo Económico Sustentable ) reported that 292 small and medium enterprises (SMEs) already hold the distinctive known as “Guanajuato Brand” (Marca Guanajuato), which guarantees their high quality that allows them to compete in international markets.

Recently, the SDES stated that more than 445 local companies are in the process of receiving this important certification.


Food and drinks are part of this campaign “Guanajuato Brand” (Photo:

“Guanajuato brand” is an official registration of the Mexican Institute of Industrial Property (IMPI – Instituto Mexicano de la Propiedad Industrial), supported by the Mexican Institute of Standardization and Certification (IMNC – Instituto Mexicano de Normalización y Certificación).

The  development of Guanajuato’s SMEs is encouraged through this strategy, and on the other hand, local consumption pride is promoted.

Additionally, with this new brand, several companies and products will have the opportunity to position themselves in new commercial storefronts, in order to develop new business and and engage new customers.


(Image: Google)

The goal of this campaign is to help local entrepreneurs find the correct way to start participating and competing in new markets, and this will boost and strengthen Guanajuato’s industrial sector,  generating jobs at the same time.

It should be noted that Guanajuato is the first state in the country that has implemented a distinctive mark awarded by the Mexican Institute of Standardization and Certification (Instituto Mexicano de Normalización y Certificación).

Consumers will be able to buy local high quality products with an added value process guaranteed.

For acquiring this state distinctive, the aspiring SME’s from Guanajuato must go through an evaluation process and fulfill certain requirements.

Once the companies fulfill all specifications and requirements, they are provided with the “Guanajuato Brand Badge” (Distintivo Marca Guanajuato). The methodology for granting the usage license is regulated by the Mexican Insititute of Standardization and Certification IMNC (Instituto Mexicano de Normalización y Certificación).

This “Guanajuato Brand Badge”, (Distintivo Marca Guanajuato) is issued each year and the product is submitted to an annual maintenance surveillance evaluation.





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