On Monday, October 3th, during a press conference at “Jalpa de Cánovas”, State Tourism authorities along with the Governor of Guanajuato, announced their support to the National Campaign ‘Let’s all travel through Mexico’ (Viajemos todos por México) and ‘Improve your Hotel’ (Mejora tu hotel) program, in order to boost the tourism industry in the state of Guanajuato.
Governor Miguel Marquez Marquez, and the Federal Minister of Tourism, Enrique de la Madrid Cordero explained that the tourism sector has grown significantly in Guanajuato:
On the first half of this year, the tourist sector grew 10%, compared to the same period in 2015, equivalent to an economy spill of 1.18 billion US dollars.
De la Madrid Cordero pointed out that in Guanajuato there are currently more than 160 thousand families that depend on this sector. Also, he remarked that the budget for this year is in the neighborhood of the 1 billion dollars, allocated with federal and state resources.
Meanwhile, Guanajuato Tourism Secretary, Fernando Olivera Rocha pointed out that Guanajuato is placed on 6th place as the most visited state in the country. And in the last four years, more than 1 billion dollars have been invested in this sector.
In 2015, just over 23 million visitors were registered in Guanajuato. This average confirmed its positioning as the undisputed Cultural Destination of Mexico.
In the last 48 months, 54 new hotels have opened their doors, and 31 new hosting establishments are expected to start operations by the middle of next year.
Regarding the new tourism programs, Marquez Marquez announced that 60,000 public workers will get discounts in travel packages via payroll, through ISSEG, as part of this program.
About ‘Improve your Hotel’ program
“Mejora tu Hotel” seeks to support more hoteliers to improve their infrastructure and equipment, in order to raise the quality of the tourism services offered.
The program was launched by the Ministries of Finance, Tourism and representatives of the National Foreign Trade Bank, along with private banking and financial institutions.
“Improve your Hotel” is financed by hotel sector, through private banks with guarantees of the National Foreign Trade Bank (Bancomext), offering loans ranging from $4 to $60 million pesos, according to the specific infrastructure needs of each hotel.
The “Let’s All Travel through Mexico,” National Campaign is designed to enable low income families to travel within the country inexpensively.
The program serves a dual purpose: it will enable more Mexicans to discover the greatness of their country; and allow them to help stimulate the national economy at the same time.
An alliance was achieved between the main actors in industry, civil society and the three levels of government in order to boost the tourism industry nationwide by taking advantage of under-used capacity during low season.
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