“Nyx Cosmetics“, a drugstore makeup brand that’s been a staple for anyone obsessed with beauty—and on a budget—for years, announced through social networks that, this worldwide and prestigious brand will arrive at “Antea Shopping Center Querétaro” in mid-March this year.
At the regional level, the “Nyx Cosmetics” belonging to L’Oréal Group, and it is also present in Brazil, Colombia, Chile, Puerto Rico and Perú.
Nyx’s bid for the Mexican market is not fortuitous, since Mexico is the second country in Latin America with the highest consumption of cosmetics, after Brazil, with an industry equivalent to 10 billion dollars and a growth of 4 % per year.
According to the National Chamber of the Cosmetic Products Industry (Cámara Nacional de la Industria de Productos Cosméticos , Canipec), the cosmetic sector in Mexico represents about 1% of the national Gross Domestic Product (GDP) and generates more than 300 thousand jobs, mostly for women.
Source: http://mx.fashionnetwork.com