LEÓN, Gto .- “Several brewers from Guanajuato are currently looking to strengthen their presence in the nationwide market”, stated Francisco Farriols, treasurer of the State Producer Association of Guanajuato (Asociación Productora de Cervezas del Estado de Guanajuato, Aproceg).
Farriols continued: “Three years ago, a group of entrepreneurs made a decision to create an Association which aims to boost this kind of products. Today, we have 40 members affiliated to the Association”.
In an interview, he said: “We have several projects that we are already defining for the year, such as the opening of new outlets that will be important points of sale for our products, and we will support the creation of new distribution centers where each and every participant from this association, will able to promote and sell their own brands.”
Francisco Farriols continued: “Our association will also work in training courses, as well as liaison actions with the state government in order to deal with aspects of procedure management, or consulting on how to do business with the state administration.
Various entrepreneurs are actually considering a huge project that entails the opening of at least twenty new stores in different cities of Guanajuato and México, as part of the first actions taken by the second Board of Aproceg’s Directors.
Currently, there are five points of sale in León, five in Irapuato, five in Celaya and five more in San Miguel de Allende, which are the cities with the highest growth and largest number of the members.
“Meanwhile, each brand handles its commercial operation in other states, so we found it necessary to start with this “common front” as an organization, to strengthen our presence and make ourselves known in other latitudes”.
“Currently, the idea is to offer every local business a “fridge” with the different brands, to position them in the mind and taste of consumers. This is a pilot test with beers from our association to see how it works and see what benefits or areas of opportunity we will get, ” Farriols added.
Another issue in which the association participates, together with other business chambers of the country, is the revision of the Special Tax on Production and Services (IEPS) to alcoholic beverages.
In this regard, the representative of Aproceg said: “the proposal is to reduce the tax rate on craft beer, because their production process is more expensive compared to commercial beer, due to the kind of ingredients that are used”.