“Baja California and Quintana Roo’s entrepreneurs are currently conducting an analysis in order to invest in strategic projects related the wine tourism sector in Querétaro, as part of the work carried out by the state delegation in the last National Tourism Fair in Acapulco”, informed the State Tourism Secretary (Secretario de Turismo), Hugo Burgos García.
In an interview, Burgos stated that: “Different hoteliers and winemakers are very interested to invest in our state, due to the great areas of opportunity here, and the huge potential market that nearby Mexico City and San Miguel de Allende represent.
“We have promoted our state intensely as a world-class tourist destination during the National fair, where more than 300 business meetings were held by the Querétaro delegation”, continued the official.
Then, the Tourism Secretary declared: “I met with a great number of people who want to invest in Querétaro’s wine regions, some of them already own vineyards in Ensenada, Baja California; and explained that the wine tourism market who usually visit Baja California is different from the travelers that tour the center of the Republic, since northern México is specially designed toward the American market, therefore their features are rather more complex and expensive”.
The head of Queretaro’s Sectur explained that businessmen from Ensenada and others from Quintana Roo will visit the state in the coming days to analyze different proposals. Most of them currently own hotels, so they want to establish alliances with local entrepreneurs, partnerships, and then to start working in the area, so they see it as a great expansion opportunity.”
Burgos García highlighted that the Querétaro’s wine tourism sector has seen a great progress lately, since 26 winegrowers are well established in the region, featuring more than 150 registered product labels.
In addition, nine municipalities are part of the “Route of Art, Cheese and Wine” (Ruta del arte, queso y vino), which brings about one million visitors to the state every year.
The secretary indicated that his Secretariat is working along with the tourism authorities of Guanajuato and San Luis Potosí to create synergies in this market segment and to open a more extensive wine tourism route along the Bajío.
“Tourism companies from the State of Mexico, Hidalgo and Mexico City, as well as travel agencies specialized in Magic Towns, representatives of national and international firms such as Hyatt, ADO and tour operators in Canada, Ireland, Italy and Holland have also shown interest to invest in this region”, finished the State Tourism Secretary.