Published On: Mon, Jul 3rd, 2017

Guanajuato agri-food companies to enter Japanese market

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According to Notimex, companies from the agri-food sector of Guanajuato seek to consolidate themselves in the Japanese market, reason why a commercial mission recently toured the “land of the rising sun“, with the support of the state government.

Luis Ernesto Rojas Ávila, director of Foreign Trade Development Coordination (COFOCE, for its acronym in Spanish), pointed out that derived from this mission, important approaches were achieved with Japanese companies importing fresh and meat products from Guanajuato, such as Marubeni Corporation and Aeon, among others.

He stated that a global restaurant firm is currently in Guanajuato expecting to close transactions in the coming months with two local companies that trade with tomato and asparragus.

“Among the companies that carried out this exploration trip to the Japanese market are Cargoldmex, Red Sun Farms, El Granjero Feliz, and Nutra Agui, who seek to strengthen the commercial alliances that already exist in that Asian market”, he continued.



He stressed that “starting on the month of August, Guanajuato will become a direct exporter of pork meat to the Japanese market and this will open the door for a large number of companies in this important sector.”

He emphasized that another of the relevant issues was the restriction that the Mexican red pepper has in that country, reason why a rapprochement with the Japanese authorities was obtained to eliminate the prohibition and a study will be made to document that this product counts with export quality and complies with all the necessary requirements.

“It is a highly demanding market in terms of quality, presentation, food safety and hygiene, but also in a parallel way it is a market that pays very well for the products. This means that Japan is a very demanding market, but it is also highly compensating, it is one of the countries that best pays for vegetables in its different varieties, ” he added.

Rojas said that the next step to work will be the participation of Guanajuato in the most important food fair in Japan, called Foodex, which takes place in March 2018, and at the same time, there will be another commercial mission that could be extended to more Asian nations.

From January to April this year, the value of exports of the agro-food sector to that destination was 3.2 million dollars.

For this period, 15 companies from municipalities such as Cortázar, Irapuato, Juventino Rosas, Villagrán, León, Valle de Santiago, San Miguel de Allende and Celaya will be exporting products to Japan.




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