The newest trend poised to become a global development is the emerging “wellness destination branding,” not referring to resorts or retreats that use the term loosely to define themselves, but rather destination marketing entities that are launching strategic initiatives to appeal to a growing market of wellness-minded travelers.
Santa Barbara, California is officially moving toward projecting a wellness image.
The secretary of tourism for the Mexican State of Guanajuato established a Wellness Tourism Association earlier this year and the city of San Miguel de Allende, Guanajuato, is simultaneously working on a strategic initiative to make wellness an important part of its tourism program.
The Costa Rica Tourism Board will focus its 2017-18 PR campaign on promoting the concept of its signature Pura Vida Lifestyle, guided by the core values of community, health and wellness.
Source: http://thechronicleherald.ca/