Starbucks is celebrating its 15th anniversary of operations in Mexico, totaling more than 600 coffee shops nationwide and with the commitment to invest 800 million pesos between 2017 and 2018 to continue with its constant growth.
It was in September 2002 when the operator Alsea opened the first unit located in front of the Angel of Independence in Mexico City, since then it has positioned itself as the most profitable brand of the company, contributing 23% of its sales at the end of the second quarter of the year.
In March of this year, the CEO of the international division, Federico Tejado, said that Starbucks will invest 800 million pesos in the next two years for its expansion, which will represent the generation of 1,200 jobs, which will be added to the existing seven thousand.
He stated that they will continue with the trend of opening more than 50 Starbucks branches between 2017 and 2018, which would lead to more than 700 units in Mexican national territory by the end of 2018.
He pointed out that 80 percent of the 800 million pesos will be earmarked for opening, 10 percent for remodeling stores; and the remaining 10 percent to infrastructure issues.
In that sense, the director underlined that from 2002 to date, Starbucks has allocated to the growth of the brand five billion pesos, but still see opportunities to grow.