Published On: Fri, Oct 20th, 2017

The “First Lady of Tequila” provides insider’s guide to SMA

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When Casa Dragones cofounder Bertha González Nieves launched the high-end sipping tequila label eight years ago in the central Mexico city of San Miguel de Allende, she says it was the independent spirit and courage of the city’s legendary Dragones cavalry that drew the brand there. (Some background: The cavalry played an integral role in precipitating Mexico’s independence from Spain in 1810.)

González Nieves knows a thing or two about being a firebrand herself. As one of the first women to hold the rare distinction of Maestra Tequilera by the Academia Mexicana de Catadores de Tequila, the former Jose Cuervo executive has also been dubbed “the First Lady of Tequila,” not to mention one of the most innovative women in food by Fortune.


Casa Dragones’s headquarters plays host to a tasting room that is situated—perfectly enough—in the former 17th-century Dragones stables. Tequila lovers will enjoy a visit, but even the less agave-obsessed will appreciate San Miguel. Once a quiet artist’s enclave, an influx of vibrant new restaurants, stylish hotels, and chic shopping destinations have impressively enmeshed themselves into the city’s elegant and historic landscape. And the secret’s out: This year the UNESCO World Heritage site was ranked the number one city in the world by Travel + Leisure.

For an insider’s take on where to eat, sleep, and play, here are some of González Nieves’s top picks…

Click here for full article on Vogue




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