“Avocados From Mexico” is encouraging U.S. consumers to get into the holiday spirit with its Season’s Eatings promotion, which runs from November 11 through December 31, and asks families to put their own spin on avocado toast.
“The holidays aren’t the holidays without those family grocery store visits, prepping for the big meals. Our Season’s Eatings campaign is focused on just that, bringing our product to every holiday table and driving avocado sales forward. From recreating breakfast avo-recipes to enhancing the shopper experience, our efforts are geared toward boosting consumer sales during this hungry holiday season,” said Maggie Bezart-Hall, Vice President of Trade & Promotion for Avocados from Mexico.
A recent study from the group found that nearly two-thirds of consumers say “buy-get” promotions are the most likely to get them to purchase avocados. Accordingly, Avocados From Mexico plans to offer a buy two, get one free deal through Catalina in-store coupons.
Other retail efforts include a partnership with Sara Lee on NewsAmerica Floor Talk in 4,000 stores, including Kroger, Alberston’s Safeway and Food Lion locations. Merchandising materials such as pallet bins, point-of-sale displays and in-store radio spots are also part of the promotional plan.
The campaign continues online as avo-lovers can learn more about the Season’s Eatings program and discover a delectable video series featuring Mini Chefs and their bitable creations on AvoFan.com. Families big and small have a go-to site to enjoy the endless and customizable possibilities to create their ultimate avo toast and avo-recipes in the comfort of their home.
To top off the consumer opportunities, families will also be able to participate in a sweepstakes offer from Princess Cruises and Avocados From Mexico for a chance to win a 7-Day Mexican Riviera Cruise. Contestants can enter to win on AvoFan.com from November 11 to December 31, 2017 for the family-trip of a lifetime.
Source: PR Newswire