Home Headlines The “Rosewood effect” in San Miguel

The “Rosewood effect” in San Miguel

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In the segment of luxury tourism, Rosewood is one of the most famous hotel chains worldwide. They thought a lot about it before coming to Mexico, and it was not until the presidency of Ernesto Zedillo (1994 – 2000), that the firm opened its first property in Mexico: “Ventanas al Paraíso” in Los Cabos, which was inaugurated by the President of Mexico in the mid 90s.

Afterwards, it took them eleven years to open their second property in our country: The Rosewood Riviera Maya Mayakoba, real estate and hotel development.

And only three years later, in 2011, the hotel opened its third property, far away from the beach and in a colonial city located in the heart of the Bajío, The Rosewood San Miguel de Allende.

Currently, one could say that Ventanas al Paraiso remains as one of the top three hotels in Cabo, although it has been sold several times, every new owner has always kept Rosewood as operator.

However, the positioning of Rosewood San Miguel de Allende is a lot stronger: there is no doubt that, from the day it opened five years ago, it became the undisputed best hotel in town and most certainly the best around the state.



For the people and the city of San Miguel, the arrival of this firm -inaugurated by Felipe Calderon- meant a significantly strong economic flow, as their owners not only raised but build the hotel, like its other two properties in Mexico, the project was accompanied by a real estate development for a clientele with high purchasing power.

To give an idea: Thirteen years ago, when Las Ventanas al Paraiso began building their first homes, his fame was such that the price was as high as ten thousand US dollars per square meter.

The investment done in San Miguel de Allende was 250 million dollars, all built in an area of five hectares.

This Rosewood has only 67 rooms, but its plant workers reaches 200, which gives an average of 2.8 employees per room, which is above the average in this industry.

Rosewood suite

Rosewood suite (Photo: rosewoodhotels.com)

But generating sources of employment is not the only relationship with the community of San Miguel, as it usually happens in any destination, but they had established social responsibility policies that other chains of the same level could well take into account: as domestic politics have established that all suppliers which meet the quality demands of a firm  must be established in a radius of 145 kilometers.

This decision has led the hotel to expect a long chain of local small artisan suppliers, specifically from San Miguel and its surrounding area.

Undoubtedly, this is one of the best ways a tourism company can make the local community have participation of the hundreds or thousands of dollars that guests usually pay to stay one night, triggering an economic impact that not only benefits the hotel, but also the traders in the region and the society in general.

Source: ElFinanciero


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