The DNA of Formula One is leaving its mark in Leon and Bajio Region with the historic opening of the first auto dealership Lotus-Mclaren in the state of Guanajuato.
These two European companies will expand during 2016 and open its second agency in Mexico, specifically in the city of León. Gto.
Gerardo Rincón Gallardo, Mclaren-Lotus representative for the Bajio region, explained the reasons why they decided to open the new branch in León and what are their expectations.
McLaren is a British automotive manufacturer of luxury, high-performance sports cars, located at the McLaren Production Centre (MPC) at the McLaren Technology Campus in Woking, Surrey (Image: RL Reports)
“We worked three years to bring these two top brands to Mexico, and with a great effort by our director, architect Jose Maria Herrera, we were able to open the first Lotus – McLaren Auto Dealership in luxurious Santa Fe district, Mexico City, with a good response from buyers in places as León, Guanajuato” said Rincon Gallardo.
“Making a titanic work between management and sponsors, we decided that the new agency had to be installed in the area of Guanajuato, because León is strategically central. That’s why we decided to settle there” explained Rincon.
Rincón Gallardo commented that “we are installed in “Plaza del Moral”, located on Avenida Paseo del Moral. The grand opening took place the first week of June, and now the people of the Bajío region can schedule a sales appointment anytime”.
Lotus Cars is a British manufacturer of sports and racing cars, famous for its Esprit, Elan, Europa and Elise sports cars and for the highly successful Team Lotus in Formula One (Image: RL Reports)
Lotus features the following lines: Elise, Exige and Evora versions, while high-end models Mclaren available will be 570 s, 650 s, 650 s convertible Spider and Spider Limited Edition 675 LT.
These two brands are sold separately in Europe, while in Mexico, they are selling together for the satisfaction of a high demanding market.
Mclaren line offers Super Sport models with the possibility to be modified according to the needs of each customer. Furthermore, McLaren featuress the best technology and “Formula one design” to cruise around the roads of Guanajuato.
Lotus is a classic luxury brand with many decades selling street cars; while McLaren was totally aim toward Formula One competitions until the mid 90s, when they started to sell street Super Sports Cars.
Showroom in León, Guanajuato (Image: RL Reports)
“There are many sport car brands in the world, but McLaren is the only company that actually takes the best technology of Formula One in their cars and makes it available to the public” Gerardo Rincón concluded.
Source: http://www.am.com.mx/
