“The Guanajuato capital will proudly receive for the fourth time the Reader’s Digest magazine, “Marcas de Confianza” (Brands of Trust) award,” reported the municipal tourism director Salvador Jaime Arroyo.
The official explained that this recognition is granted to brands, products and services that generate quality, trust, excellent treatment and loyalty to users and consumers. To determine who wins, the magazine conducts a survey in which, Guanajuato was the most mentioned destination.
Salvador Jaime stated that visitors who come to the city perceive these qualities, they like the experience, and this means that they are potential customers to return.
Historic building of the University of Guanajuato (Photo: Google)
The official declared that the prize is very important for the the city of Guanajuato, since it competed against other colonial state capitals in Mexico such as Querétaro, Morelia and Zacatecas among others.
He added that the prize will be delivered in a ceremony organized by Reader’s Digest magazine in Mexico City next Thursday September 21st, and a delegation will travel to receive the distinction.
Source: Periódico Correo
