Steadfast in its commitment to support Mexican fashion and talent, Fashion Days San Miguel de Allende, in the voice of its founder and director Blanca Salinas, has launched the #YoComproModaMexicana initiative, a campaign that was launched with the objective of encouraging local and national consumption that is being affected by the health emergency due to the coronavirus.
The launch of the first stage of the campaign has had the participation of designers and firms such as: Paola Hinojos, from the Bernarda firm; Vincent Agostino, from Twelve Zero Three; Alex Medina; Barbara López Vie, from Elisheva & Constance; Tanya Moss; Jacobo without A; José Sánchez; Lydia Lavín; Gustavo Helguera; Rene Orozco; MilAmor; Leticia Llera; Jesus de la Garsa; Iann Dey; Benito Santos; Vero Díaz; Armando Takeda and Vero Solís, who will be part of the Fashion Days family, as well as sponsors, influencers and models.
Through the official social networks of Fashion Days San Miguel de Allende, #YoComproModaMexicana displays a series of videos starring the national design references mentioned above, who invite users and consumers to buy Mexican fashion, while exhorting them to stay home, to show that health and safety take precedence over everything.
As detailed by the fashion platform with the most important cause in Mexico and Latin America, after a successful first phase, the second stage of this initiative will project on video the response of various personalities to the noble request of Blanca Salinas and the creatives of the buy Mexican fashion. At the moment, the actress and singer Kika Edgar and the historian Raquel Besudo, to name a few, have been confirmed.
“In the midst of this health emergency crisis, we must raise awareness of the priority of health and the importance of supporting each other. Today more than ever consumers will be evaluating the behavior of brands in the midst of the crisis and their social responsibility” , details the organization of Fashion Days.
It should be remembered that in full civic responsibility, the event re-launched its eighth edition in November with the aim of safeguarding the well-being of citizens and visitors in the face of the rapid evolution of the health emergency due to the coronavirus. Initially, the event was scheduled for the first half of the year.