This prestigious event celebrates a decade highlighting the best of national tourism and reaffirms its relevance as the most important benchmark for the tourism industry in Mexico.
In an event that not only honors the most memorable destinations and experiences in the country but also those that have demonstrated uninterrupted excellence for ten years, San Miguel de Allende is positioned as the ideal place to celebrate this very special anniversary.
Since its creation in 2015, the “100 Unmissable in Mexico” contest has projected Mexican destinations, establishments, and experiences globally, consolidating itself as a real measurement mechanism for tourists’ preferences.
With more than 6 million votes registered by travelers from Mexico, the United States, Canada, and other parts of the world, this event has raised the name of San Miguel in a highly competitive tourism market.
In this special edition, the event will not award the winners of the decade but will recognize those destinations and experiences that have remained in the taste of travelers for ten consecutive years, reaffirming their relevance and exceptional quality.
Chosen as the venue for this grand event, San Miguel de Allende stands out not only for its timeless history and architecture but also for its vibrant tourist offer that combines gastronomy, culture, music, and world-class hospitality. This destination has become a global tourist reference, attracting visitors from all over the world thanks to its cultural wealth and modern tourist infrastructure.
The city not only captivates with its architectural beauty and colorful history but also vibrates between the past, present, and future, consolidating itself as an ideal setting for unique experiences that leave a mark on the memory of travelers.
The award ceremony will take place on February 28 at the San Lucas Winery, a place of international prestige known for the exceptional quality of its wines and its unparalleled environment. This majestic venue not only represents the values of the Bajío but also the greatness of the Mexican land in the world of winemaking.
Hosting the 10th Edition of the “100 Unmissable in Mexico” once again consolidates San Miguel de Allende as a leading destination for high-profile tourist and cultural events. Its ability to combine tradition and modernity, along with its unique and timeless character, makes it the ideal place to celebrate the excellence of tourism in Mexico.
This event not only celebrates the best of Mexico but also strengthens San Miguel de Allende’s position as Guanajuato’s ambassador to Mexico and the world.
