Querétaro’s Tourism and International Affairs Office announced the launching of the tourism campaign ‘Querétaro, 20 years of world heritage’, with an investment of 2 million 387 thousand pesos (115 USD).
Esther Carboney Echave, Queretaro’s Director of Municipal Tourism, said that: “the goal of this campaign is to promote the great tourism potential of the city of Querétaro, on its 20th anniversary of being appointed as “World Heritage of Humanity” by UNESCO, on December 7, 1996 ”.
The campaign ‘Querétaro, 20 years of world heritage’ will be targeted to all citizens who live in the states of Querétaro, Guanajuato, state of Mexico and Mexico City, and frequently visit the different areas of the country, in couple, with friends or with the whole family.
The municipal official stressed that: “another objective of this campaign is to make known that Querétaro is a tourist destination with cultural and architectural historic treasures that are well preserved and open to the public.”
“The campaign seeks to present the Querétaro’s Historic Center as a work of art, showing the beauty of the city, and where the visitors can live all the experiences that exist in that area of historical monuments”, he said.
In that sense, 7, 204 advertising spots will be screened in 124 movie theatres at 12 complexes in Mexico City and the State of Mexico, as well as two in Querétaro. The campaign aslso includes radio, billboards, and social networks, such as Facebook, Instagram and Google.
Besides, Esther Carboney declared: “There will be a space specially created for souvenirs, Next to “Cine Rosalio Solano theater”; two lines of touristic products:
1) Historical line (to promote historical monuments and local landmarks).
2) Branding line (to position Querétaro as a world-class tourist destination).
These two lines aim to create promotional items that represent the symbols of the city of Querétaro and the history of México, monuments such as: Plaza de Armas, Los Arcos, Teatro de la Republica, La Corregidora and the city of Querétaro as a brand.
Besides, conventional souvenirs will be for sale, such as umbrellas, caps, notebooks, jars, key rings, t-shirts, tequileros, pencils and different arts & crafts among others.
Carboney concluded: “in 2016, the occupancy rate rose 10 percent, with an average occupancy of 73 percent, and 2,084,978 tourist spending the night, with an economic spill of 5.2 billion pesos” (260 million USD).