According to PR Newswire, the State of Guanajuato, México, and the State’s Secretary of Tourism launched today the “Welcome to Guanajuato, The Heart of Mexico” campaign. Designed to encourage weekend, girlfriend, and last-minute getaways using the Cross Border Xpress bridge (CBX), the campaign aims to grow tourism from California and the United States to the Mexican state of Guanajuato.
“The state of Guanajuato, Mexico, would like to extend a warm welcome to visitors from the United States, to Guanajuato, the Heart of Mexico,” said Secretary of Tourism for the State of Guanajuato, Fernando Olivera Rocha. “The Cross Border XPress bridge offers visitors a fast, simple, and secure way to enter Mexico directly at the Tijuana International Airport and take a non-stop flight to Del Bajio International Airport in Guanajuato where visitors can enjoy world-class cuisine, breathtaking landscapes, colorful colonial architecture, and cultural experiences that cannot be had anywhere else in the world.”
The “Welcome to Guanajuato, The Heart of Mexico” campaign will launch a series of local, national, and international initiatives to trade and consumer audiences to increase awareness of the exciting and uniquely Guanajuatan experiences visitors can enjoy in the destination.
Located in the heart of Mexico, Guanajuato offers visitors a broad array of activities from world-class cultural festivals, such as the International Film Festival and the International Cervantino Festival, to outdoor adventures ranging from ecotourism to hot air ballooning. Visitors can travel through old mining tunnels that network underneath the city of Guanajuato, or embark on a tasting journey on the region’s Wine Trail or Tequila Trail. They can share a kiss in the Callejon del Beso or take part in a roving musical troupe of 17th-century-garbed musicians that roam the callejones, otherwise known as callejoneadas.
The state’s capital, the City of Guanajuato, is a UNESCO World Heritage City and is considered to offer “Outstanding Universal Value” to humanity. The city is famous for its Neoclassical and Baroque buildings, architectural ensemble that incorporates the industrial and economic aspects of a silver mining operation, and streets and tunnels that bring to the modern world a glimpse of colonial life and culture.
Another Guanajuatan city, San Miguel de Allende, was named Conde Nast’s World’s Best City in 2013 and Travel + Leisure’s #3 World’s Best City in 2016, and was also recognized by UNESCO as having “Outstanding Universal Value” offering visitors an “exceptional [historical] example of the interchange of human values,” and an “exceptional example of the integration of different architectural trends and styles on the basis of a 16th century urban layout.” Its cobblestone streets and baroque and neoclassical facades complement the landscape, crowned by the Sanctuary of Jesús Nazareno de Atotonilco.
The state was recently honored with the United Nations World Tourism Organization’s Award for Excellence and Innovation in Tourism in the Public Policy and Governance category. The award recognizes the State of Guanajuato’s Ministry of Tourism for excellence and innovation in the development of sustainable tourism.
Traveling to the state of Guanajuato will now be easier than ever. Spanning 390 feet, the Cross Border Xpress pedestrian skywalk is the first bridge to connect a facility in the U.S. directly into a foreign airport terminal. Users of the bridge will be able to access the more than 30 destinations within Mexico, including Guanajuato, that Tijuana International Airport offers.