Bertha González Nieves stepped inside some of Mexico’s top tequila distilleries for the first time as a young 20-something. And it was, as they say, love at first sight. “When I saw my first agave field,” González Nieves tells Food & Wine, “I fell in love with the tequila industry.”
So, after she completed her master’s degree at Northwestern University, González Nieves went to work at Grupo Cuervo—the largest tequila company in the world—for 10 years, working her way up the Grupo Cuervo’s ladder to its North American commercial director.
Notably, González Nieves—who soon became a certified tequila expert—was also the first woman to be named Maestra Tequilera by the Academia Mexicana de Catadores de Tequila.
In 2007, González Nieves met Bob Pittman, the founder of MTV and tequila aficionado who had a vision to build a tequila brand as a part of his private investment firm’s portfolio. His plans piqued González Nieves’ business-driven interest. “When I look back,” she says now, “I realize I was always passionate about being an entrepreneur.
I started small businesses when I was younger—during high school and college—and was always eager to learn how to develop new ideas and execute with excellence. Plus, I was—and still am—passionate about tequila, and creating an iconic Mexican luxury company. In fact, when I think about where I started, it’s that passion for work that has been the consistent factor in my career.”
Together, they built Casa Dragones Tequila and launched the brand in 2008. Of starting the brand—and becoming a business owner, González Nieves says, “being an entrepreneur means things change—very fast—and I have to roll with it. No day is ever quite the same.”
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Source: Yahoo News
