Mexico — Travel search-engine Viajala says they will invest more than $3 million USD in Mexico over the next three years after experiencing rapid growth in the country.
The meta-search engine for flights and hotels says they will invest the money in new equipment dedicated specifically to Mexico. The technological platform explained that due to the rapid growth it has had in Mexico, a team was created to position the brand and expand the options offered to users.
Thomas Allier, co-founder and CEO of Viajala said, “Mexico is a very important market for Viajala, with 79.1 million Internet users and almost 50 million air passengers in the first half of 2018.
“The country has a huge potential for growth in online commerce, particularly travel, so we made a commitment of an investment of $3 million USD in strengthening the platform for the Mexican market and investment in marketing, as well as in the consolidation of the local team,” Thomas said.
At the regional level, he explained that in 2018, Viajala has registered an average of more than 3.5 million searches per month, which means an annual growth of 84 percent. Currently, the platform has more than 500 airlines, 75 travel agencies and 1 million accommodations so users can find the options that best suit their needs, he explained.
Currently, Viajala in Mexico has users in 18 cities including the largest of Mexico City, Monterrey, Guadalajara and Tijuana. During the last six months, they have recorded the most sought-after international routes by Viajala users as being CDMX-Havana (Cuba), CDMX-Paris (France) and CDMX-Madrid (Spain).
During the same period, domestic routes with the most amount of hits were CDMX-Cancún, Guadalajara-Cancun and CDMX-Tijuana.