San Miguel de Allende is present at FITUR 2024

The World Heritage City will once again consolidates itself as a world-renowned tourist destination.

San Miguel de Allende, Gto. San Miguel de Allende, the heart that makes Mexico beat, will be present at the 44th edition of the International Tourism Fair (FITUR), which will take place in Madrid, Spain, from January 24 to 28, consolidating once more like a world-renowned tourist destination.

This global meeting point for tourism professionals will have more than 8,500 exhibitors and 136,000 professionals, making it the perfect opportunity for San Miguel to captivate with its incomparable offering.

In this new installment, San Miguel de Allende will have a special participation on Tuesday, January 23 during the “Heritage Cities” event and at the “Casa Guanajuato Inauguration”, starting at six in the afternoon, where there will be the presence of the ambassador of Spain and the Secretary of Tourism, Miguel Torruco.

Furthermore, as part of one of the hallmarks of this World Heritage City, which is to provide world-class experiences, on the 24th and 25th, it will be exposing topics of hospitality, gastronomy, wine, and much more to international media, fostering strategic partnerships to boost its growth not only in Mexico but also abroad.

To conclude its participation, this city will consolidate its position as a world-class tourist destination, highlighting its commitment in all areas to the region’s tour operators and travel influencers, through an event in which one of the games will be played. most popular Mexican “la lotería”, while tasting tequila from “Casa Dragones”; without a doubt the perfect environment.

San Miguel de Allende is a cultural treasure that, since its participation last year in FITUR, has increased the number of Spaniards who visit it, thus captivating visitors from all over the world for its rich history, colonial architecture, and tourist offer. and unique culture. This 2024, the administration of Mayor Mauricio Trejo will continue to focus on the continuity of projects and innovations to continue being the preferred destination for travelers.