QUERÉTARO, Qro. – On September, Wednesday 21 “La Comer” group (Grupo La Comer) opened its first “City Market” store in the metropolitan area of Querétaro.
Located in Antea Lifestyle Center, this new venue represents an investment of more than 118 million pesos (6 million USD), and generates 239 direct jobs. It has a sales floor area of 4,100 square meters, where over 33,000 different products are offered.
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The medium term goal is to reach annual sales of 350 to 400 million pesos (18 to 20 million USD), similar to those numbers recorded in the other six stores located in uptown neighborhoods of Mexico City and the State of Mexico.
City Market Querétaro was built with the highest quality materials and conceived to address a high purchasing power segment.
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The company seeks public with purchasing power and thriving future, since the concept of the store is to offer high quality products in a sophisticated atmosphere.
Santiago Garcia Garcia, CEO of “La Comer” declared that, after the the sale of the “Comercial Mexicana” supermarket chain in January, they took over the group, focusing its business in middle and upper class market segments.
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Garcia Garcia said: “This concept aims to satisfy a target audience who culturally have a taste for good food and drink products, and we believe Querétaro has those qualities”.
The company features six stores in three different formats: City Market, Fresko and La Comer, with a total of 9,400 employees currently laboring for this commercial group.
The staff at City Market Querétaro is in training right now, under the supervision of experienced personnel from other branches.
Finally, García García concluded that a new “City Market” could be inaugurated on January in the ciy of Guadalajara, Jalisco.
The company operates 57 stores in the country, located mainly in central Mexico, featuring the following brands: Sumesa, City Market, Fresko and La Comer.
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Source: http://www.elfinanciero.com.mx
