The State of Guanajuato, specifically the city of León, has become one of the pillars nationwide in the sale of luxury or premium cars. Although sales of new cars in the state during the first seven months of the year reflect a decrease of 5.85 percent compared to the same period last year, according to statistics from the Mexican Association of Automotive Distributors (AMDA), the sale of high class vehicles has increased by up to 15%, exceeding even the national average which is 13%.
“Since we have records, in the year 2000, León has always been a city where luxury cars are sold; we always have levels of 10 % of the luxury vehicles total sale”, said the President of the Mexican Association of Automotive Distributors (AMDA) in Guanajuato Arturo González Palomino.
He added that other cities of the state such as Irapuato and Celaya, have registered an increase in their vehicle fleet, as a result of their industrial growth, and a good number of luxury vehicles are acquired in those two cities as well.
According to studies carried out by the Mexican Association of Automotive Distributors, the BMW, Mercedes Benz and Audi brands register the highest annual sales in the state, among the eight other remaining luxury brands that have points of sale in Guanajuato
Only during the first seven months of the year the German brand BMW sold 362 units in Guanajuato, followed by Mercedes Benz with 244 and Audi with 215 completing the top 3.
However, brands such as Infiniti, Jaguar, Land Rover, Porsche and Volvo had sales growth of more than 100 percent during the aforementioned period.
In terms of annual sales in Guanajuato, BMW has placed around a thousand units, while Mercedes Benz is second with approximately 700 units, and Audi comes in third with 500.
Arturo González Palomino pointed out that the acquisition of a vehicle has always been aspirational for the Guanajuato people and that public mobility systems have high prices so more and more people, taking into account what they invest in these systems, make the decision to buy a new vehicle, and every time they try to buy a higher level car, until some of them reach the luxury segment.
He also indicated that there are three factors for which the sale of luxury vehicles has been high in the state and specifically in León: these units have greater security systems, the leasing and automotive credit systems are becoming more accessible, and finally, the comfort and status that these units represent also play a determining role for people to buy them.
“The security systems that these type of vehicles have is a lot more effective than those of conventional cars, to own a car of this quality, gives a whole different experience to the user,” he said.
The status provided by this type of cars goes hand in hand with comfort, since most of these models have independent climate systems, advanced audio devices and the latest generation of road performance security to provide a better driving experience.