San Miguel de Allende.- To promote the strategy of tourist reactivation in San Miguel de Allende, the campaign Si Buscas una Razón (“If you are looking for a reason”) was launched, which presents new outdoor experiences that complement the cultural, traditional, and artistic essence of the destination.
“What we are looking for with this campaign is to reach the segment called leisure, since 70% of our visitors belong to this segment, but we are sure that it can and should also be projected for other segments such as MICE, romance, gastronomy or business. We are a destination that has a wide and varied offer that meets the needs of national and foreign travelers, ”said Jesús Gonzalo González Rodríguez, interim municipal president of San Miguel de Allende.
After reinforcing hygiene protocols in hotels and restaurants derived from the covid-19 pandemic, San Miguel de Allende adjusted to the new reality, as well as to a new tourist who carries out trips, but in a more cautious way. In this sense, the destination, along with Guanajuato, was the first without a beach in Latin America to receive the Safe Travel seal, ‘Travel Safety Stamp’, granted by the World Travel and Tourism Council (WTTC).
Thanks to the efforts of the destination, during 2020, according to the “Profile of the 2020 visitor to San Miguel de Allende” carried out by the Tourism Observatory of the State of Guanajuato, San Miguel received during that year 723 thousand visitors, of which 243 thousand 200 stayed in hotels, which generated an economic benefit of 2,837 million pesos.
“For 2021, according to the Federal Tourism Secretariat, throughout the country we expect foreign tourism to increase 4.7% and that the local one reaches an economic benefit of one million 649 thousand 974 pesos,” said Edgar Israel Zamudio, Director General of the Tourist Council of San Miguel.
