Published On: Thu, Jan 5th, 2017

San Miguel to be positioned in Northamerican market by NYC based agency

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“ENroute Communications” is the name of the company in charge of positioning the Municipality of San Miguel de Allende abroad, as a world-class tourist destination, in order to attract a market segment with high purchasing power.

They recently presented results of their work during 2016 to the Tourist Council of San Miguel de Allende, and announced that as from 2017, they will be working in conjunction with the State and Federal Secretariat of Tourism (SECTUR).

This was pointed out by Carlos López, “ENroute Communications” CEO and founder, and whose team is responsible for representing San Miguel, and position the destination through U.S. and Canada most important media outlets.


“ENroute Communications” will poisition SMA in the Northamerican market (Photo: ENroute Communications)

López emphasized that the municipality has new accomodation facilities, cultural attractions and projects; therefore, the objective of his recent visit to San Miguel was to get to know these new tourist products and determine how to properly promote them in Canada and the United States according to its particular features and characteristics.

He paid visits to Hotel Matilda, Rosewood, Concept House 1218, The L’otel and the Toy museum among other attractions.


About “ENroute Communications”


ENroute Communications is a travel and tourism boutique agency based in New York that specializes in public relations, marketing and destination representation in the US and Canadian markets.

They work closely with tourism boards, associations, hotels, tourism enterprises and other destinations, with focus in the sophisticated North American market.




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