The State of Guanajuato, through the Secretariat of Tourism and Identity, will be present at the International Tourism Fair (FITUR) 2025, the most important tourism event of its kind, which will take place in Madrid, Spain, from January 22 to 26.
During FITUR 2025, the state of Guanajuato will present a strategic agenda to promote and position its tourism offer in international markets.
Guanajuato’s participation in the International Tourism Fair (FITUR) 2025 represents a strategic opportunity to position the state as a world-class tourist destination.
With Spain being the third largest source market for international tourists for Guanajuato and a significant connection with cultural tourism, the presence at FITUR strengthens commercial ties, promotes cultural identity, and opens new opportunities in key travel reasons such as culture, gastronomy, and wine tourism, among others.
- The main actions of Guanajuato in FITUR 2025 are:
The promotion and positioning of the tourist destinations of the state of Guanajuato in the international markets that meet at the most important tourism fair in the world, FITUR 2025. - The signing of agreements with strategic commercial partners for the promotion and dissemination of the tourist destinations, routes, and circuits of the state of Guanajuato.
- The strengthening of the relationship with UN Tourism.
- The promotion of cultural tourism through participation in the event to promote Mexican World Heritage Cities, as the only state with two World Heritage cities:
- Guanajuato Capital and San Miguel de Allende.
- The dissemination of the tourist activity and offer through European media.
- The strengthening of international tourist relations in conjunction with the Association of Tourism Secretaries of Mexico (ASETUR).
- The promotion of the tourist development and competitiveness of the state through the World Travel & Tourism Council.
- Promoting Guanajuato’s Gastronomy
- Destination presentations with Travel Agents.
- Relationship between Spain and Guanajuato
Spain consolidates itself as a key partner for Guanajuato:
Spain is the third international issuing market for the entity.
In 2023, Guanajuato received 184,272 Spanish tourists, and an economic impact of $415 billion 830 thousand 968 pesos was recorded.
71% of Spanish visitors travel to Guanajuato for cultural experience trips, followed by leisure and business trips.
With this participation, Guanajuato reinforces its commitment to tourism development and competitiveness, positioning itself as a benchmark in cultural, gastronomic, and heritage tourism at an international level.
San Miguel Times
Newsroom
